The Road to Tequila
The Road to Tequila
Join Ricardo Gamarra, founder of AsomBroso Tequila, and his friend Sam Garcia as they take you behind the scenes of their journey into the world of premium tequila. Every month, they share the triumphs, challenges, and wild stories from their adventures in building a tequila empire. From the art of crafting award-winning spirits to the lessons learned through growing pains, Ricardo and Sam deliver unfiltered, entertaining, and insightful conversations that reveal the heart and hustle behind AsomBroso Tequila. Tune in for a spirited look at life, business, and, of course, tequila.
The Road to Tequila
A Sneak Peek at The Road to Tequila
In this exclusive teaser for The Road to Tequila, Ricardo Gamarra—founder of AsomBroso Tequila—gives a glimpse into his extraordinary journey. Discover how a non-Spanish-speaking American revived a run-down distillery in Mexico and turned it into a world-class tequila brand. From his collaboration with automotive legend Carroll Shelby to the government "jailing" his La Rosa tequila, and even behind-the-scenes stories with George Lopez, this teaser sets the stage for personal stories, iconic moments, and the untold history behind AsomBroso.
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